Adolfo Lujan | Flickr (CC BY-NC-ND 2.0)
Mass demonstration in Madrid on International Women's Day
Multitudinaria manifestación en Madrid en el día internacional de la mujer

Priority Areas

Supporting feminist, women’s rights and gender justice movements to thrive, to be a driving force in challenging systems of oppression, and to co-create feminist realities.

Advancing Universal Rights and Justice

Uprooting Fascisms and Fundamentalisms

Across the globe, feminist, women’s rights and gender justice defenders are challenging the agendas of fascist and fundamentalist actors. These oppressive forces target women, persons who are non-conforming in their gender identity, expression and/or sexual orientation, and other oppressed communities.


Discriminatory ideologies are undermining and co-opting our human rights systems and standards,  with the aim of making rights the preserve of only certain groups. In the face of this, the Advancing Universal Rights and Justice (AURJ) initiative promotes the universality of rights - the foundational principle that human rights belong to everyone, no matter who they are, without exception.

We create space for feminist, women’s rights and gender justice movements and allies to recognize, strategize and take collective action to counter the influence and impact of anti-rights actors. We also seek to advance women’s rights and feminist frameworks, norms and proposals, and to protect and promote the universality of rights.


Our actions

Through this initiative, we:

  • Build knowledge: We support feminist, women’s rights and gender justice movements by disseminating and popularizing knowledge and key messages about anti-rights actors, their strategies, and impact in the international human rights systems through AWID’s leadership role in the collaborative platform, the Observatory on the Universality of Rights (OURs)*.
  • Advance feminist agendas: We ally ourselves with partners in international human rights spaces including, the Human Rights Council, the Commission on Population and Development, the Commission on the Status of Women and the UN General Assembly.
  • Create and amplify alternatives: We engage with our members to ensure that international commitments, resolutions and norms reflect and are fed back into organizing in other spaces locally, nationally and regionally.
  • Mobilize solidarity action: We take action alongside women human rights defenders (WHRDs) including trans and intersex defenders and young feminists, working to challenge fundamentalisms and fascisms and call attention to situations of risk.  

 

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Women’s Rights & Gender Equality in focus on TheGuardian.com

The in-focus section features the pressing issues affecting women, girls and transgender people around the world, and shines a spotlight on the critical work being carried out by women's rights movements. 


AWID and Mama Cash are advisory partners who offer ideas to the Guardian editorial team and help link the Guardian team with diverse women’s rights advocates, organizations and movements around the world.

With the Guardian’s global reach of over 82 million unique browsers a month and its position of influence with policy makers, AWID and Mama Cash see this partnership as an important opportunity to:

  • bring a rights based analysis to a broad and powerful audience
  • increase the visibility of diverse women’s rights organizing and make the case for the key role they play in advancing women’s rights
  • raise the visibility of women human rights defenders at risk
  • influence key global development policy processes and debates and support more diverse voices to frame debates and set priorities about women’s, girls and transgender people’s rights and the changes that are needed at global, regional and national levels.

If you would like to share suggestions for women’s rights issues, strategies, process or events that you would like to see covered by the in-focus section, you can pitch your ideas here. All suggestions collected through this online form will be shared directly with the Guardian editorial team.The Guardian is solely responsible for all journalistic output and all editorial content is strictly independent.

If you have questions about this project, email: contact@awid.org and/or hello@mamacash.org. 

View Guardian Hub

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This photo shows four people with posters at a protest and in the middle a woman with a megaphone speaking

5. Conduct interviews

Interviews produce in-depth information that you cannot easily obtain from surveys. While surveys focuses mainly on quantifiable data and closed questions, interviews allow for expert opinions from activists and donors, and open-ended questions which can provide context to survey data results.

In this section

General tips

1. Before conducting your interviews

Send the interviewees a concept note with your objectives for the interview and for your overall research, as well as a list of questions.

This allows them to prepare answers for more complicated questions and look up information that they may not have immediately on hand.

2. During the interviews

  • You can conduct interviews while your survey is running, in order to save time.
  • Try to keep your interviews as consistent as possible in order to facilitate systematic analysis of results. This means asking the same questions. Coding identical responses to each question will allow you to uncover hidden trends.
  • The interviews can also be used to flesh out some of the survey findings

Do not base your questions on assumptions about your interviewees’ knowledge.
Instead, first clarify what they know – this will reveal information as well.

  • DON’T: “Given the current funding trends in Switzerland, do you know of any opportunities for collaboration? This question assumes that the interviewee knows current funding trends and that their understanding of funding trends matches yours.
  • DO: First ask “What is your understanding of current funding trends in Switzerland?”, followed by “Do you know of any opportunities for collaboration?” This will reveal what their understanding is, giving you even more information than the first question.

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Specialized interviews

1. Donor interviews

Interviews with donors will allow you to build deeper relationships with them, which will be useful when you conduct post-research advocacy. They will also provide you with deeper insight into funders’ decision-making processes.

Suggested topics of focus for donor interviews:

  • What are their funding priorities? Why and how did they select those priorities? For example, why do they choose project-funding over core support or vice versa?
  • What are annual amounts allocated to the advancement of women’s human rights? This will strengthen overall reliability of data collected.
  • Have they noticed any funding trends, and what do they believe are the origins and politics behind these trends?
  • What is their theory of social change and how does that impact their relationships with women’s rights organizations?
View samples of donor interviews

2. Women’s rights organizations and activists interviews

Interviews with women’s rights organizations and activists will provide you with insight into their on-the-ground realities. Again, these interviews will allow you to build deeper relationships that can be incorporated into your advocacy, particularly to encourage collaboration between donors and activists.

Suggested topics of focus for women’s rights organizations and activist interviews:

  • Long-term funding priority trends noted by women’s organizations and their impact.
  • Successful examples of feminist and collaborative resource mobilization strategies that build strong and complementary movements.
  • “Making the case” for why it is important to support women’s organizations and organizing.
  • How different actors understand the social change process and their role in advancing/achieving gender equality and women’s rights.
View samples of women’s organizations and activists interviews

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Preliminary findings

Through the course of your WITM research, we recommend analyzing your preliminary findings. Presenting your preliminary findings opens up opportunities to conduct more interviews and get feedback on your research process and initial results. This feedback can be incorporated into your final research.

AWID conducts “WITM convenings” to share preliminary results of survey data and interviews. These gatherings allow participants (activists, women’s rights organizations, and donors) to debate and discuss the results, clarifying the context, creating more ownership amongst members of the movement, and providing more input for final research.

For example, the Resource Mobilization Hub for Indigenous Women’s Rights at the World Summit on Indigenous Philanthropy was used as a space to debut preliminary results.

See the presentation given at the RMH

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Previous step

4. Collect and analyze your data

Next step

6. Conduct desk research


Estimated time:

• 1.5 - 3 months

People needed:

• 1 or more research person(s)

Resources needed:

• List of donors and women’s rights organizations and activists to interview
• Prepared interview questions
• Concept Note (You can use the research framing you created in the “Frame your research” section)

Resources available:

AWID Sample Interview Questions: Donors
AWID Sample Interview Questions: Activists & Women’s Rights Organizations


Previous step

4. Collect and analyze your data

Next step

6. Conduct desk research


Ready to Go? Worksheet

Download the toolkit in PDF

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