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Special Focus

AWID is an international, feminist, membership organisation committed to achieving gender equality, sustainable development and women’s human rights

Protection of the Family

The Issue

Over the past few years, a troubling new trend at the international human rights level is being observed, where discourses on ‘protecting the family’ are being employed to defend violations committed against family members, to bolster and justify impunity, and to restrict equal rights within and to family life.

The campaign to "Protect the Family" is driven by ultra-conservative efforts to impose "traditional" and patriarchal interpretations of the family, and to move rights out of the hands of family members and into the institution of ‘the family’.

“Protection of the Family” efforts stem from:

  • rising traditionalism,
  • rising cultural, social and religious conservatism and
  • sentiment hostile to women’s human rights, sexual rights, child rights and the rights of persons with non-normative gender identities and sexual orientations.

Since 2014, a group of states have been operating as a bloc in human rights spaces under the name “Group of Friends of the Family”, and resolutions on “Protection of the Family” have been successfully passed every year since 2014.

This agenda has spread beyond the Human Rights Council. We have seen regressive language on “the family” being introduced at the Commission on the Status of Women, and attempts made to introduce it in negotiations on the Sustainable Development Goals.


Our Approach

AWID works with partners and allies to jointly resist “Protection of the Family” and other regressive agendas, and to uphold the universality of human rights.

In response to the increased influence of regressive actors in human rights spaces, AWID joined allies to form the Observatory on the Universality of Rights (OURs).  OURs is a collaborative project that monitors, analyzes, and shares information on anti-rights initiatives like  “Protection of the Family”.

Rights at Risk, the first OURs report, charts a map of the actors making up the global anti-rights lobby, identifies their key discourses and strategies, and the effect they are having on our human rights.   

The report outlines “Protection of the Family” as an agenda that has fostered collaboration across a broad range of regressive actors at the UN.  It describes it as: “a strategic framework that houses “multiple patriarchal and anti-rights positions, where the framework, in turn, aims to justify and institutionalize these positions.”

 

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Les témoignages de nos membre

« Nous trouvons que l’AWID est un réseau particulièrement stimulant et nous nous impliquons dans beaucoup de ses plateformes. » – Engabu Za Tooro (membre institutionnel de l’AWID)

« Je me réjouis d’entamer une collaboration fructueuse avec l’équipe. J’en suis très heureuse. Merci de m’avoir acceptée parmi vos membres. » – R. Chakraborty (membre individuelle de l’AWID)

« Je tiens à remercier infiniment l’AWID ! Vous accomplissez un travail gigantesque. Vos efforts sont grandement appréciés. » – E. Khan (membre individuelle de l’AWID)

Snippet Forum Quoate Nicky Mcintyre (FR)

Tous nos processus de changement reposent sur les relations que nous établissons dans des espaces comme les forums de l'AWID, où l'on danse ensemble, où l'on fait ressortir son humour, sa vraie personnalité, où l'on raconte des histoires. C'est ce qui fait la différence.
- Nicky Mcintyre, États-Unis

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8. Finalize and format

Your comprehensive research product is now all organized and edited. You now want to ensure your findings are visually accessible and appealing to facilitate the dissemination.

In this section

Package your long report for public dissemination

Consider developing smaller products along with your long report.

As mentioned in the “Synthesize your research findings,” AWID often pulls smaller products from the lengthy research report. This allows for wider and easier distribution specialized for key audiences.

Always keep your targeted population in mind: who will read your report?

Examples of smaller products distilled from a larger report:

  • Infographics
  • Online gallery
  • An animation presenting your arguments

1. Think as your audience thinks

People are bombarded with information constantly. Your product will have to be visually compelling to maintain the interest of your audience. Again, having an idea of what you hope to accomplish and who you hope to reach, will allow the designer to create targeted products.

A lengthy written PDF report may seem the only way to present your research, but it could appear overwhelming to most people – especially online.

If you want to share your product with an online community, think about creating memes and infographics to use on social media, blogs and web platforms.

When deciding whether to create smaller products, consider dividing your results into several smaller products that you could share with targeted populations or at different times of the year to reactivate the interest on your product.

2. Work with a professional designer

If you have limited time and a little bit of budget, we recommend hiring a design firm.

It can be tempting for economic reasons to use in-house staff to package your report. However, a professional graphic designer can make a huge difference on how your final product looks and thus on how much impact it will have!

The designer (in-house or hired) must be able to:

  • Show you samples of their previous work that is similar to what you seek.

  • Provide you clear advice on how to present your research based on the content you provide and the audience you are targeting.

  • Suggest additional or different pieces to package your product.

What the designer will need from you:

  • A general idea on what you would like the lengthy report to highlight through visuals and graphics (what are the most important pieces of information, the key findings, for example) and some ideas on the types of smaller products you want to create (brochure, an infographic, a series of viral memes, for example). If possible, show the designer examples of similar documents developed by other organizations.
  • Your budget and time frame.
  • Your organization’s visual guidelines if you have any (logo, official colours, fonts, etc...).
  • A few photos copyright free or access to your photo bank if you have one.
  • Key visuals that need to be included – graphs, tables and other visual graphics drawn from your research.

The designer is a graphic expert. S/he is not necessarily familiar with women’s issues and does not know the results of your research, especially if you hire an external firm.

Communicate what elements of this report is important to you and who is your target. The designer will propose a way to highlight these elements and make the whole piece appealing to your users.

3. Make sure it's consistent

While creating a set of smaller information products, do not forget to link them all together:

  • A shorter version of the report that focuses only on your final results and recommendations should present a link to the final, full report
  • A visually compelling infographic that sends a message on the state of funding for your particular research can link to your website and the related section of the full report. It should be associated with a call to share on social media.
  • A short animation video that uses the data, findings and recommendations from your report should link back to your organization website and social media
  • A series of viral memes that can be distributed online should link back to your report, infographic, shorter report, etc.

It is also important to keep the research staff involved, so they can ensure any offshoot products stay true to the actual findings of the research.

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Control the quality of the translations

After the design and packaging of the final research report is complete, if any of the wording of content was changed, be sure to re-send to translators.

If you create smaller products, once designed and packaged, you will also need to get the copy translated for those pieces. The translations should be clear enough so the designer can apply to the design, even if she/he does not speak the language.

Once translated, make sure to have your design proofread by a native speaker before sharing it!

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Previous step

7. Synthesize your research findings

Next step

9. Advocate and tell the world


Estimated time:

• 2-3 months

People needed:

• 1 or more research person(s)
• 1 or more editor
• Design staff or hiring design firm
• Translator(s), if necessary

Resources needed:

• List of online spaces for dissemination


Previous step

7. Synthesize your research findings

Next step

9. Advocate and tell the world


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