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DRAFT - Unmask the Brand, Reclaim Rights

Beyond Anti-Gender & Anti-Rights: Rebranding States and Engineering Citizens in the SWANA Region
‘Beyond Anti-Gender & Anti-Rights: Rebranding States and Engineering Citizens in the SWANA Region’

A feminist analysis of authoritarianism in the SWANA region: how states sell an image of progress abroad while repressing citizens at home – and the global systems that fuel it.

Why this report matters nowDownload the report (EN)

Download the Executive Summary

A research project by AWID and RESURJ 
Available in English now. Arabic and French coming soon!

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Going Beyond Anti-Rights

In the SWANA region, states are seeking new ways to cling to power. This report maps two mutually reinforcing technologies of governance in the SWANA region: 

  • States are capturing global capital at the expense of women, LGBTQI+, migrant workers and indigenous communities, while punishing dissent. 
  • The engineering of the "ideal citizen" as a tool for authoritarian control at home

The findings reveal how surveillance, criminalization, and the persecution of activists are normalized and concealed by states that brand themselves as tolerant and progressive. It also traces the ways these technologies are rooted in colonial structures and sustained through global capitalist systems.

At a time when the SWANA region continues to be understood through reductive and colonial tropes, the report offers a framework that nuances the concepts of “anti-rights” and “anti-gender”. 

Rather than sorting states into binary boxes of “pro-” and “anti-rights”, the analysis provides insights into the complexities and contradictions present in authoritarianism today. 

For feminist and social justice movements working in authoritarian contexts, this report can be read as a source of analytical and political strength to help connect our feminist, anti-racist, migrant, environmental, disabled, queer and trans struggles that are usually kept apart.

Read the full reportGet the Executive Summary


Mutual Learning Series

Over the next couple of months, we are hosting a three-part mutual learning series that takes a closer look at the report’s core themes: how states rebrand themselves as a tool of power, how they engineer the “ideal citizen”, and what feminist resistance looks like under mounting repression. Each session is built around collective listening and honest exchange across geographies. Spaces are limited and rooted in care, and participation is open to AWID members only.

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Contact: [communications@awid.org]