Breakthrough: Bell Bajao (Ring the Bell): Campaign Against Domestic Violence
Bell Bajao is an Awareness and Intervention Campaign Against Domestic Violence. The campaign launched on August 20, 2008 and is a 360 degree media campaign with TV and radio spots, print ads, mobile video vans and an online campaign.
How can you make a difference?
Your speaking out against domestic violence will give a voice to one out of every three women who face domestic violence behind closed doors. World over, domestic violence is a serious concern. It's not just happening to the woman who's beaten by her husband; it's also happening to the girl whose brother curses her and calls her names, and the elderly lady whose son won't give her money because, "she doesn't need it". Only men and women acting together can make a difference.
To learn about how men can take the initiative, please go to http://www.bellbajao.org/mediawiki/index.php5?title=Main_Page
The media campaign is being released in collaboration with the Ministry of Women and Child Development. It has been created pro bono by Ogilvy & Mather.
For further information, please visit http://www.bellbajao.org
Bookmark with:
What are these?